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Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
- Sales Rank: #1359673 in Books
- Brand: Unknown
- Published on: 2013-09-03
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .70" w x 5.50" l, .85 pounds
- Binding: Paperback
- 228 pages
- Creative Personal Branding: The Strategy to Answer - What's Next?
About the Author
Jurgen Salenbacher: Academic Dean of IED, Istituto Europeo di Design Barcelona.
Barcelona-based Salenbacher has an MBA and has worked in branding, design and
marketing throughout Europe for companies like Levi’s, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs
workshops.
Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB-Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I highly recommend this book
By Cliente Amazon
I highly recommend this book. It is difficult to write how useful it was for me. I am an entrepreneur with some difficulties to define my business / brand so I have been reading a lot about the same matter... And this book it is the one. You are the center of the book and even if you are not in the creative industry, it will help you think and consider all the aspects of your business. Starting from the general ones (context, future of your sector) until your more personal values. It helps you to think out of the box and to have a second voice. There is a big bibliography inside that will also help you find new good books.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Love It
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