Kamis, 31 Oktober 2013

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GUMP & CO

  • Sales Rank: #7823039 in Books
  • Published on: 1997
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
I love how he knows the area we both grew up ...
By Gwendolyn Owen
Winston Groom! I love how he knows the area we both grew up in, tje people we both knew and he blended so well. What a great writer - what a great story.

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Designed for aerospace engineering students, government agencies responsible for certifying military and civilian aircraft, and individuals involved in aircraft accident investigation and consulting, "Aircraft Performance" provides a comprehensive and useful approach to aircraft performance issues. In addition to covering the broad area of performance, the book also examines specialized subjects such as the Ground Proximity Warning System and ice formation on the aircraft while on the ground or in flight. Capt. Asselin's veteran analysis and clear explanation of aircraft performance issues have already found their way into many university classrooms, including those of the Royal Military College of Canada, and may also prove valuable for those practising engineers and individuals who can use the book for its practical applications.

  • Sales Rank: #2606045 in Books
  • Brand: Brand: Amer Inst of Aeronautics n
  • Published on: 1997-08
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.25" w x .75" l, 1.55 pounds
  • Binding: Hardcover
  • 339 pages
Features
  • Used Book in Good Condition

About the Author
Mario Asselin has served as an instructor at the Royal Military College of Canada's Mechanical Engineering Department since 1995. Before this he was a project manager for the integration of the Ground Collision Avoidance System. His experience also includes working on the CF188 as Avionics and Armament Project Officer, the Microwave Landing System, and the NAVSTAR/Global Positioning System. Mr. Asselin received his baccalaureate in Engineering in 1988 from the Royal Military College of Canada a nd a subsequent Master degree in Applied Science. He has authored many publications including the study guide, "Modern Aerodynamic Series--Aircraft Performance," and a technical paper on "Numerical Simulation of Ice Formation on Aircraft Wing in Flight."

Most helpful customer reviews

6 of 6 people found the following review helpful.
A start for every aeronautics engineer student
By Alexandre Forest (asteroide@sympatico.ca) from ETS (University of Quebec)
This book is really a good reference for understanding the basics of aeronautics. It covers everything from aerodynamics to flight dynamics, stability and control, etc... Basically, after you read the book, you can know only a few parameters of a particular aircraft and then be able to deduct its aerodynamic characteristics, its optimal speed for maximal range, its flight ceiling, etc...
With the information that an aircraft manufacturer gives on its typical web page and the information contained in this book you can calculate enough to have a really good idea of a particular aircraft performance.
Plus, the book is clear and easy to read. I recommend it to every aeronautics student.

0 of 0 people found the following review helpful.
The best on the topic of aircraft performance.
By Jason
This one of the best book written on the subject and I highly recommend it.

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Selasa, 29 Oktober 2013

[G307.Ebook] Free Ebook The Silver Child, by Nancy Norbeck

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Maia Starfield is on the run, having successfully hidden her ability to create silver just by singing—until government thugs arrived to take her away. Her mother sent her out the door just in time, giving her only one piece of advice: Find Dr. Martus. Albert Martus has no idea why Maia was sent to find him—the doctor who delivered her 17 years ago. But from the moment she turns up, his story becomes intertwined with hers…as it has been since before she was born. Follow this unlikely team as they discover the truth about the past and their present, the regime known as the Brotherhood, and the magical and ordinary power they each carry deep inside. “Nancy Norbeck's THE SILVER CHILD shows us a fantasy world that is all too real, ruled by a modern Inquisition that seeks to control minds and wipe out history. Maia, the Silver Child of the title, is a natural magician who has only the faintest awareness of her powers. More important, she is alive, a vividly drawn teenage girl who must discover who she is in a time of terror. The story is big, the characters both heroic and sweet.” ~Rachel Pollack, World Fantasy Award and Arthur C. Clarke Award-winning novelist

  • Sales Rank: #1193598 in Books
  • Published on: 2015-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .93" w x 6.00" l, 1.19 pounds
  • Binding: Paperback
  • 370 pages

About the Author
Nancy Norbeck wrote her first story when she was in fourth grade, and began to take writing seriously in high school. After teaching writing to English as a Second Language students for several years, she enrolled in Goddard College’s MFA in creative writing program, which she completed in 2009. THE SILVER CHILD is her first novel. She currently works as a writing and creative process coach. She lives in New Jersey and loves to travel, especially via a good book. For more information on current projects, upcoming releases, and coaching services, please visit nancynorbeck.com or follow her on Twitter @NancyNorbeck

Most helpful customer reviews

3 of 3 people found the following review helpful.
Not Just for Young Adults!
By Anne M. Bennett
This is listed as "young adult" but as an "older adult" I found so much here that touched my inner imagination as well as my heart. I thoroughly enjoyed this and as another reviewer said, I couldn't put it down. We were on a bus trip to Montreal when I started reading this and had to tear myself away every day to get off of the bus! I found myself caring deeply for the main characters of Maia and Martus, and was pulling for them both through the entire book. There is just enough magic here to make the plot seem purely magical rather than far-fetched (as I so often find in books about future times).

3 of 3 people found the following review helpful.
This is a great story that is well written
By Eliz.
This is a great story that is well written. It is fast paced with interesting and intriguing characters. I didn't want to put it down. I'm adding this book to my list of books to reread.

2 of 2 people found the following review helpful.
Enjoyed it very much
By Susan E. Ford DC
Ms. Norbeck has a gift for pulling you into a story and you just have to keep reading to find out what is going to happen next to the characters. I thought the concept was clever and I was able to picture the scenes very cearly in my imagination. When's the next one coming??

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Minggu, 27 Oktober 2013

[F758.Ebook] PDF Download Financial Management Text Problems Cases, by M.Y. Khan

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  • Sales Rank: #11940844 in Books
  • Published on: 2011-02-07
  • Original language: English
  • Dimensions: 2.68" h x 9.61" w x 7.36" l, 3.84 pounds
  • Binding: Paperback

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Senin, 21 Oktober 2013

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  • Published on: 2014
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback

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Sabtu, 19 Oktober 2013

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Color Your Own Age of Ultron, by Marvel Comics

The Avengers face their darkest hour as the metallic menace Ultron stands over a ravaged Earth in the Avengers: Age of Ultron Coloring Book. Only a few of Earth's Mightiest Heroes are left standing. And it's up to you to put the color back into their last ditch effort to save mankind! Featuring the line art of Bryan Hitch, Brandon Peterson, Carlos Pacheco and more, this is your chance to color inside the lines, or outside the lines, of this blockbuster Marvel event! Ages 13 and up.

  • Sales Rank: #109228 in Books
  • Brand: Marvel
  • Published on: 2015-10-20
  • Released on: 2015-10-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .38" w x 7.38" l, .75 pounds
  • Binding: Paperback
  • 120 pages
Features
  • The Avengers face their darkest hour as the metallic menace Ultron stands over a ravaged Earth in the Avengers: Age of Ultron Coloring Book.
  • Only a few of Earth's Mightiest Heroes are left standing.
  • And it's up to you to put the color back into their last ditch effort to save mankind!
  • Featuring the line art of Bryan Hitch, Brandon Peterson, Carlos Pacheco and more, this is your chance to color inside the lines, or outside the lines, of this blockbuster Marvel event!
  • Ages 13 and up.

Most helpful customer reviews

4 of 4 people found the following review helpful.
The art is fantastic of course
By DoomScribe
This is my first "adult coloring book". I'm mostly enjoying the coloring book, although a lot of the pages are very busy and it's sometimes hard to figure out where one character ends and another starts when there is so much overlap. At least that makes you appreciate the work of the actual comic book colorists all the more! The art is fantastic of course, although I'm partial to the splash pages that aren't as busy. I've included scans of two completed and one in progress page. I'm using both felt tip pens and a good set of colored pencils, although I often find I need more colors. The paper is nice and heavy, but I don't think it's heavy enough for watercolor paint, although I may try. As a comic book fan, it's hard to color these pages/characters in anything other than their "actual" colors, although I think I'm doing better at getting away from that. I think it will be hard for most comic book fans to not look for color guides for these characters and just try to go with what works for you. No criticism from me either way, it's all for fun. It's nice to be able to pull the pages out of the book. Images are on one side of the page only, and there is a good variety of pages included, from splash pages to pages with comic book panels (no lettering). On the inside front and back covers there are a total of eight colored pages if you want to use them for reference, although you will not find all of the characters present in the book referenced there. For many of the pages expect to sit down and spend a lot of time getting them finished. I marked it down one star because a lot of the pages are so busy, so heavily inked, that I don't think they're suitable for a coloring book. Also, the black inked parts will smear into your colors if you rub them too hard, or use a blending pencil as I did on some of the pages.

4 of 4 people found the following review helpful.
Best comic coloring book available!
By Crazed in Black
Great book. As one of the lower reviews points out, some of these images do appear as sketches (on the more difficult/busy pages, it is hard to determine what certain elements are), however, all said, this is a beautiful and true-to-comic art form for coloring. Fans that want to take time to color, to enjoy the heroes and villains that they adore (from Marvel) and are looking for a good quality book, THIS IS IT! There are some plain/boring images, but for the most part, the book has some great images! Backs of pages are blank, and pages easily tear out for coloring. I've used colored pencils and markers. Heavier markers (i.e. copics) will bleed through fairly easily, but this is a great book for colored pencils or inks.

3 of 3 people found the following review helpful.
Can't wait to start coloring!!!
By Rock CTR
After months of anticipation, I finally received the Color your Own from Marvel. I love the details in the book and can't wait to start coloring. An excellent buy for $6.79. I will post pics of my favorite pages. Must buy for coloring book/comic fans!!

See all 39 customer reviews...

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Jumat, 18 Oktober 2013

[B545.Ebook] Free PDF Dissection Guide & Atlas to the Rat, by David G. Smith, Michael P. Schenk

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Dissection Guide & Atlas to the Rat, by David G. Smith, Michael P. Schenk

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Dissection Guide & Atlas to the Rat, by David G. Smith, Michael P. Schenk

A Dissection Guide and Atlas to the Rat by David G. Smith and Michael P. Schenk is designed to provide students with a comprehensive introduction to the anatomy of the rat. This full-color dissection guide and atlas gives the student carefully worded directions for learning basic mammalian anatomy through the use of a rat specimen. 3-hole drilled.

  • Sales Rank: #76125 in Books
  • Published on: 2001-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 9.00" w x .25" l,
  • Binding: Loose Leaf
  • 128 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good
By Amazon Customer
Delivered on time! And the books likes a new book! Good

1 of 2 people found the following review helpful.
NOT really 'Mandatory'
By Miss Melissa
It's okay, not quite essential, don't let your professor tell you otherwise. Honestly it was opened once in two semesters time. Google or youtube were of better assistance. ; )

0 of 1 people found the following review helpful.
interesting
By Mannequin
I needed these books for school and ended up not using them at all, however its very insightful and interesting

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Jumat, 11 Oktober 2013

[V876.Ebook] Download Pure Joy!, by Crystal Wade, Arthur A. Burk

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Pure Joy!, by Crystal Wade, Arthur A. Burk

Pure Joy!, by Crystal Wade, Arthur A. Burk



Pure Joy!, by Crystal Wade, Arthur A. Burk

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Pure Joy!, by Crystal Wade, Arthur A. Burk

This book was written by Crystal Wade and Arthur Burk. This book flows from a rich stream of experience, spiritual authority, and passion for people to reach the fullest of their God-given potential. This book is a collection of blessings that are written with the specific purpose of ministering to babies in the womb. Though they are directed to children, they can be a powerful tool for healing and nurturing the spirit of an adult as well. The spirit has the greatest potential for joy. There are so many facets of our spirit s relationship that are designed to produce different flavors of joy in our spirit. The capacity for joy is often far greater than our ability to fill it. Use this book to fill the void, whether it is to minister to an unborn baby, your child, your teen, your parents, or your husband.

  • Sales Rank: #146871 in Books
  • Published on: 2007-01-01
  • Number of items: 1
  • Binding: Perfect Paperback
  • 115 pages

About the Author
Crystal Wade is a young mother who, together with her husband, has the heart of a shepherd. Their work with students deepened their desire to discover and implement keys which unlock healing and fullness for families. Then, the trailblazing work of Arthur Burk in ministering to babies in the womb brought into crisp focus for them the importance of blessing and affirming identity earlier in life, rather than later. Like her dad, Crystal values people and recognizes that life is the treasure; time is the gift. Out of this flows her passion for justice for those who cannot speak up for themselves. Arthur Burk is a researcher whose war cry is that there has to be a better way. He is no friend of dysfunctional systems or beliefs. On the surface, you readily see the diversity of his background. He has traveled globally for half a century, is multi-lingual and has allowed the strengths and nuances of many cultures to inform and enrich his world view. He has been a pastor, home schooling parent, businessman, public speaker and writer, all of which served to give him a highly textured view of life. While his experiences in life have given him a broad view of many topics, he is ultimately defined by his high view of God. Whether he is ministering to babies or consulting with businessmen, God is not far off. He sees the principles from the Word as applicable everywhere, and celebrates the power of God flowing from principles. For decades now, people have said that they see life and God differently for having been exposed to Arthur s world view.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Impacting Lives
By J
Crystal Wade & Arthur Burk have captured a part of God's heart for children in this book. We began praying what we call the "joy blessings" over our adopted daughters several months ago. This has truly impacted them. It's a catalyst for additional prayers and they are stronger in their spirits. The book refers to the "child in the womb" often, but it is easy to change your words as you pray for the child that is already born. We are also praying these blessings over our grandchildren. The blessings are not too long and therefore great for children. Bonus...it's an interactive tool in the Kingdom. As parents of wounded children we are always seeking the Lord for insight into ways to love our girls w/His love. This is helping us to build up the spirits of our girls...great discussions come out of them asking questions like, "what is courage?" Highly recommend this book, especially for wounded children.

2 of 2 people found the following review helpful.
What an awesome book! Best book I have read lately (and I am a voracious reader)
By S. Penzenstadler
I certainly wish I had had this book when I was raising my 3 daughters, and even when babysitting my grandchildren.
The authors do a wonderful service to parents by giving them much needed information, and how to speak blessings over their children. I now speak the blessings over my children, grandchildren, and great-grandchildren.
This is such an encouragement to me!

4 of 4 people found the following review helpful.
Pure Joy
By Dr. Anne C. Rowntree
This book invites parents/care-givers to identify those foundational truths and identity concepts and presents "keys" that will bring healing truths for families on a generational basis. Gives hope that it is never too late to begin where you are to be whole, healthy and intact.

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Minggu, 06 Oktober 2013

[A262.Ebook] Ebook Free Neural Darwinism: The Theory Of Neuronal Group Selection, by Gerald Edelman

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Neural Darwinism: The Theory Of Neuronal Group Selection, by Gerald Edelman

Already the subject of considerable pre-publication discussion, this magisterial work by one of the nation’s leading neuroscientists presents a radically new view of the function of the brain and nervous system. Its central idea is that the nervous system in each individual operates as a selective system resembling natural selection in evolution, but operating by different mechanisms. By providing a fundamental neural basis for categorization of the things of this world it unifies perception, action, and learning. The theory also completely revises our view of memory, which it considers to be a dynamic process of recategorization rather than a replicative store of attributes. This has deep implications for the interpretation of various psychological states from attention to dreaming.Neural Darwinism ranges over many disciplines, focusing on key problems in developmental and evolutionary biology, anatomy, physiology, ethology, and psychology. This book should therefore prove indispensable to advanced undergraduate and graduate students in these fields, to students of medicine, and to those in the social sciences concerned with the relation of behavior to biology. Beyond that, this far-ranging theory of brain function is bound to stimulate renewed discussions of such philosophical issues as the mind-body problem, the origins of knowledge, and the perceptual basis of language.

  • Sales Rank: #592687 in Books
  • Published on: 1987-12-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.38" h x 6.40" w x 9.57" l,
  • Binding: Hardcover
  • 400 pages

About the Author
Gerald M. Edelman is director of the Neurosciences Institute and chairman of the Department of Neurobiology at the Scripps Research Institute. He received the Nobel Prize for Physiology or Medicine in 1972. He is also the author of Bright Air, Brilliant Fire; Tobiology; and The Remembered Present.

Most helpful customer reviews

18 of 18 people found the following review helpful.
Why the brain is nothing like a computer by a Nobel laureate
By A Customer
The distinguished Nobel Laureate proposes a global brain theory that demonstrates that the brain does not work like a computer but rather operates under principles of selection that assure individuality, autonomy, imagination, etc. Since this book was published in 1986, the essentials of its proposals have been confirmed and absorbed at almost all levels of neurobiological and psychological inquiry. More accessible are two subsequent books, "The Remembered Present" and "Bright Air, Brilliant Fire"

32 of 36 people found the following review helpful.
Not an easy read, but worth the effort
By John Schmidt schmidt@wsuhub.uc.twsu.edu
Mike Vanier's experience with Edelman's prose gave the typical bioassay result: its hard to read Edelman's books. I often try to imagine the state of mind of people in 1875 who tried to wade through Darwin's "Origin of Species" or someone who came across the work of Gregor Mendel in the 1890's. Unfortunately for the Science of Mind, Mike is just the kind of person Edelman might have hoped to be able to reach. Well, Mike, did you read right through the Bible (or substitute "Your First Calculus Textbook" for "Bible") the first time you picked it up? There really is a forest in "Neural Darwinism" once you get past the trees.
The claim "his ideas are neither new, nor original, nor correct" is one of the standard put-downs of the academic world. Anyone who works on non-trivial scientific issues and is intelectually honest will admit that his work in based on ideas taken from others and that his work is incomplete and contains errors. Edelman makes these admissions. Edelman's ideas about how brains can learn and function to produce what we experience as minds are positive contributions to science and worth getting to know.

16 of 20 people found the following review helpful.
Grounding Psychology in Neuroscience
By Samuel T. Goldberg
Nobelist Gerald Edelman "theory of neuronal group selection" can be taken to provide a neurological understanding for psychoanalytic theory and experience. Because of the dense overlapping of dendrites and
axons in gray matter, a given area of cortex is capable of a varying
array of responses to a given input. Of the many possible responses,
one inevitably leads to the strongest, most adaptive, or rewarding
output. Suppose that this "fittest" response were "selected" for
synaptic changes enhancing the likelihood of future firing of just
that pattern of response when the same or similar input next arrives.
That pattern of function would have "won" in a Darwinian competition
to dominate the activity of that group of neurons when those same or
similar experiential conditions occur again. (I hope the reader can
hear in this a basis for transference experience: the neuronal response previously selected, perhaps by childhood experience, will be reactivated again in the future under specifically evocative conditions.)
We can thus anticipate a direct neurophysiologic account for how
"object relations" may in part derive from internalized__introjected__ experiences with objects and with their functions. Each experience in present real time consists of, is generated by, and resides in the activation of neural groups, interconnected in an ad-hoc network, distributed throughout the brain anatomically, and thus involving many functions of sensation, perception, motor function, emotion and cognition. The specific functioning of that network just then may be in effect "selected" by facilitative synaptic changes; its components might be be predisposed to fire together again under the right conditions.
Reentrant signalling over anatomically complete loops probably allows
anatomically distributed (distant) neuronal groups continuously to
communicate with one another and to synchronize their activities,
according to Edelman. Groups active in one area (eg, visual) can thus
reciprocally excite and cause synaptic enhancement of groups in a
separate area (eg, tactile). Edelman points out that particular
patterns of response in one brain "map" (consisting of many groups)
thus can become functionally associated with particular patterns in
other(s). Responses to present inputs can thus be linked to previous
patterns , across maps. Thus, a sight can stimulate the memory of a
touch. A sound, perhaps a spoken word or melody (obviously lots of unaddressed complexity here) can stimulate and reactivate a visual, operational, or cognitive memory, and, "inscribing" on it in the present, change it.
A mapping of many such selected groups could thus provide the neurophysiologic correlate to and substrate for unconscious object representations, which could potentially, if later reactivated, be expressed as affect-full object-related fantasies, impulses, and behaviors, potentially conscious, yet, perhaps exerting a neurologic influence that could remain unconscious.
A potentially responsive neural network representing past experience
will be activated, Edelman theorizes, if current input is a "good
enough match" to previous input which led to the original synaptic
enhancement. That is, if enough of its neighboring, or synaptically
linked, groups are activated ("the present context"), it will be
activated too. Thus, the present experience is categorized according to previous experience. Thus, presentation of a current object (eg, the
analyst) may activate a sufficient number of groups previously
functionally related in experience of the original object ( eg, a
parent), and thus a "memory", specific feeling state, or a behavioral repetition may arise.
This perhaps provides some neurophysiologic correlate to Charles Spezzano's recent observation that, "the immediate
situation is idiosyncratically and unconsciously put by us into a category of
situations and it is this idiosyncratic and unconscious categorizing that
leads to the feeling we have... Still, the patient may hear us saying that,
while we see them putting the immediate event into a category that leads to
a feeling, we don't understand why it has to be put into that category (don't
understand in the sense that we see how it could just as easily be put into
other unconscious meaning categories and is categorized by the patient in an
idiosyncratic way, maybe one we trace historically..."
How does the daily free-associative process work? The superolateral prefrontal cortex, "connected to a multitude of (remote) sensory association areas and limbic and paralimbic cortex," apparently may address and retrieve representations of memories from many fields distributed in the brain. It has been shown in pet scan studies consistently to be activated in tasks which are not run by external stimuli, ie, it is activated in tasks (eg, "visualize walking down your street and turning left at the corner") requiring organization by the brain itself of itself. (ROland, 1993)

In Edelman's model, the continuous reciprocal communication via reentrant signalling between maps of neural groups activated in current experience and those previously enhanced and synchronized in past experience (eg, with the original objects) allows the two sets reciprocally to "translate" or to "inscribe" their activities upon one another. This furthers our account of the brain activity in free association. The functional interaction between maps may permit continuous rearrangement according to unpredictable variations in the environment, (eg, the analyst's challenging an accustomed assumption, or "destabilizing a compromise formation", with a question, or action.) THus, past and present are recategorized in terms of one another, producing change in neurologic and thus in psychic structure. The present real experience with and of the analyst thus can "insinuate itself" into the prior arrangements ( the prior neuro-psychic structure), necessarily reorganizing the object relations constellation (transmuting internalization).
"We do not simply store images or bits but become more richly endowed with the capacity to categorize in connected ways." (Rosenfeld, 1986) Increasing the number of neural arrangements by which one experience is compared to, contrasted with, and categorized according to prior experience or fantasy allows greater richness and flexibility in functioning, one result of a successful psychoanalysis.
Samuel T. Goldberg, M.D.
Baltimore-Washington Institute for PSA

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Breathing Machine, A Memoir of Computers, by Leigh Alexander

What if there were a world bigger than the one you can touch?

Leigh Alexander recounts a stormy adolescence alongside the mysterious early internet. From the surrealism of early video games to raw connections made over primitive newsgroups, from sex bots to Sailor Moon, Alexander intimately captures a dark frontier age.

Leigh Alexander writes about video games, interactive entertainment, and various other things. As longtime editor-at-large for game industry site Gamasutra, she contributes editorial, criticism, trend analysis and interviews with developers. Her monthly column in Edge magazine deals with cultural issues surrounding the business of games and the people who play them. Her column at Kotaku is weirder. In a good way, probably.

Her features appear at Polygon and Boing Boing, and she likes to write about feelings and social media at Thought Catalog. She used to be NYLON Guys’ games editor, did a biweekly column at Vice’s Creators Project focused on neat trends in independent game development, and has contributed to Slate, The New Inquiry, Wired, The New Statesman, The Guardian, the Columbia Journalism Review, Paste, Rock Paper Shotgun, and numerous others.

She frequently speaks at conferences with particular attention to games for social good, feminism and increased diversity in tech spaces, where she usually talks with an excess of speed. She swears it’s driven by enthusiasm. Back in the day she once led an entire conference summit on avatar-based interaction in virtual spaces.

  • Sales Rank: #720936 in eBooks
  • Published on: 2014-01-22
  • Released on: 2014-01-22
  • Format: Kindle eBook

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11 of 12 people found the following review helpful.
Not bad, but not great
By Z. Wobensmith
I'd read the Amazon excerpt and had high hopes. I found the story compelling, and the subject interesting; unfortunately, the author tends to describe everything in the same consistently flowery prose, which I found a bit distracting. After a short while, it felt like treading water while waiting for something to happen. Still, it's a tale worth reading.

15 of 18 people found the following review helpful.
Its boring
By norweeg
I read about this book on Kotaku, but once I actually started reading it I found it immensely boring. Didn't connect with me in any way. Lots of repetition.

3 of 8 people found the following review helpful.
Good, but short
By Mike C.
I really enjoy Leigh Alexander's writing across the Internet, and was happy to support her in buying this published book. I'll be honest -- while it raises interesting points about the role of technology in our lives and includes fine-grained detail of her childhood growing up among blocky, ancient computers and beeping, screeching modems -- I wanted more. The writing sparkles and is deeply thought-out in the pages that recall her childhood of creating maps for long-forgotten Apple games and spending hours in chat rooms as a teen, but the book goes by fast (it's around 100 pages), and I feel like she breezes through her transition into adulthood without that same sense of detail and wonder. When it's over, you're left thinking, "Wait, that's it?" If you enjoy her writing, it's definitely worth a read, but be prepared to be left wanting more.

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"What This Book Is About: This book brings together the most up-to-date information about; (1.) Measurement of advertising messages (Part One), (2.) Measurement of advertising media (Part Two). In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical details. Part One explains both the planning of advertising measurement and the techniques of measuring advertising messages. There are separate chapters on recognition tests, recall and association tests, opinion and attitude ratings, projective methods, laboratory testing and analyses of content, and inquiries and sales measures. Since no single technique of advertising research could possibly begin to answer all research questions, various combinations of research techniques should be considered in dealing with a specific research question. Accordingly, both the advantages and the disadvantages of each research method are analyzed and appraised separately. Part Two explains the basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure of advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programing. So far as we know, this is the only comprehensive study of media research and evaluation; and a great deal of the material analyzed is not available in most libraries." (by Darrell Blaine Lucas, Steuart Henderson Britt)

  • Sales Rank: #10278752 in Books
  • Published on: 1963-12
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 399 pages

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The international bestseller―don't compete without it!

A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneuvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making and then shows how you can apply them in any area of your life.

  • Sales Rank: #17012 in Books
  • Brand: W. W. Norton & Company
  • Published on: 1993-04-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x 1.20" w x 5.50" l, .93 pounds
  • Binding: Paperback
  • 393 pages
Features
  • Great product!

From Publishers Weekly
Most books on game theory either focus on specialized applications (cardplaying, business, nuclear war) or bore with mathematics and jargon. Free of formulas and argot, this refreshing exception distills the principles, concepts, tools and techniques--brinkmanship, bargaining, unconditional moves, vicious circles, etc.--with an astonishing diversity of illustrative examples drawn from political campaigns, baseball, neighborhood dynamics of segregation, the military draft, speed limits, childrearing and so forth. In helping strategists anticipate rivals' responses and win the game, economics professors Dixit and Nalebuff (who teach game theory at Princeton and Yale, respectively) provide managers, negotiators, athletes, parents and other game-players with a formidable weapon. Drawings. BOMC, Fortune Book Club and QPB selections.
Copyright 1990 Reed Business Information, Inc.

Review

A fascinating new book that can be read with real pleasure.... The problem is, of course, that if Dixit and Nalebuff can improve your strategic IQ, they can improve your competitor's as well and the Japanese rights were sold months ago. --David Warsh

Machiavelli is brought up-to-date in this book by Dixit and Nalebuff. They make strategic tools humorous, human, and effective. --Elizabeth Bailey, former dean, Graduate School of Industrial Administration, Carnegie Mellon University

I confess that I have never thought of monetary policy or government as a game, but Professors Dixit and Nalebuff succeed brilliantly in clarifying questions we all face in decision-making, elevated or mundane. --Paul A. Volcker

Thinking Strategically gives you the vital components for good and effective negotiating. --Bob Woolf, author of Friendly Persuasion

To be literate in the modern age, you need to have a general understanding of game theory. Dixit and Nalebuff provide the skeleton key. You'll benefit from Thinking Strategically and enjoy the book. --Paul Samuelson

A fascinating new book that can be read with real pleasure.... The problem is, of course, that if Dixit and Nalebuff can improve your strategic IQ, they can improve your competitor's as well. --David Warsh

To be literate in the modern age, you need to have a general understanding of game theory. Dixit and Nalebuff provide the skeleton key. You'll benefit from Thinking Strategically and enjoy the book. --Paul Samuelson

A gem of a book. It makes some important insights on the frontiers of economics and game theory easily accessible, tremendously enjoyable, and practically useful. --Buron G. Malkiel, author of A Random Walk Down Wall Street"

Dixit and Nalebuff set out sure-fire rules for thinking about strategy. --David Henderson"

Machiavelli is brought up-to-date in this book by Dixit and Nalebuff. They make strategic tools humorous, human, and effective. --Elizabeth Bailey, former dean, Graduate School of Industrial Administration, Carnegie Mellon University"

I confess that I have never thought of monetary policy or government as a game, but Professors Dixit and Nalebuff succeed brilliantly in clarifying questions we all face in decision-making, elevated or mundane. --Paul A. Volcker"

About the Author
Avinash Dixit is Emeritus John J.F. Sherrerd University Professor of Economics at Princeton University, where he offered his popular freshman course in game theory. He is among the world’s leading economists, having made fundamental contributions in several major fields as well as in game theory. He is the author of many books, including Dixit/Nalebuff: Thinking Strategically (Norton, 1991), Dixit/Pindyck: Investment Under Uncertainty (Princeton University Press, 1994), and Dixit/Nalebuff: The Art of Strategy (Norton, 2009).

Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.

Most helpful customer reviews

1 of 1 people found the following review helpful.
One of the best introductory works on strategy
By Anthony Tate.
Thinking Strategically is one of the first books I ever read on strategy. Since I read it it has changed my perspective and way of thinking and analyzing all sorts of problems from business to personal life. The book in a sense has become a manual of problem assessment in my life I have used its concepts in situations where I have to predict rivals moves in business, work and personal life. Also its concepts help you in situations where you have to bargain or assess opportunities and disadvantages in purchases, investments or even in choosing your partner. Thinking Strategically is a rational approach to decision making that can reduce the stress and anxiety of uncertainty and will give you better control in life. In the end outcomes in life are statistical and through good strategy you have a more dominant position reducing risk and loses.

The only thing missing in the book might be Harvard's strategy expert Michael Porter, who is one of the most important proponents on business strategy with his theory of the 5 forces. However Porter's approach is eminently business oriented and it doesn't have much applicability in other types of non-business scenarios.

Thinking Strategically is more a general overview of the most fundamental concepts and theories in strategy and definitely a must read for those interested in understanding more about decision making. Its power for the general public is the easy to understand reading of complex mathematical and economic concepts.

4 of 4 people found the following review helpful.
Fun Read - Good Book
By SomeGuy&Gal
So I recently moved from Banking industry into consulting. I keep hearing strategy this, Strategy consulting and it just confused me as to how is it different from plan. So I went online and looked this book up, an man is it interesting. It is a good book. So let me make few key points here:

- It is fun to read from page one (This is important to note as I am not a reader, i am a watcher, i love to watch movies)

- It is laid out well, I was infact so impressed that i started making notes as a I read it, and i suggest to get most out of this book make notes.

- Will this help you think strategically, umm I am not so sure, however, it will help you analyze what you read in the newspapers on a daily basis. Be it Budget talks in the white house and how one side is pushing the other over, how they strategize, you can actually guess and understand more than what you read at the surface in the news papers. And trust me it is a cool nerdy feeling. So in a way it helps you look into how people respond and build your best response. So over time it will help train you to become a strong strategist, but don't expect to be running Bain and company by the end of this book.

- Finally Price - you cant beat it, so much knowledge for so little, its like the arm chair economist, you should buy that too, if you like fun reads like this.

4 of 4 people found the following review helpful.
Playing Chess Without Rules
By John M. Ford
"Strategic thinking is the art of outdoing an adversary, knowing that the adversary is trying to do the same to you." So begins Dixit and Nalebuff's guide to gaining the competitive edge. They intend this book for "businessmen," politicians, football coaches and parents--anyone who contends with an adversary. Their goal is to teach readers about game theory, the "emerging science of strategy," without jargon or mathematical formulas.

They begin with "ten tales of strategy" from a variety of settings. Using examples from sports, politics, history--and even a children's fairy tale--the authors illustrate the pervasive need for strategic thinking. Successive chapters present aspects of strategic thinking and explore their variations. Initial chapters address anticipating a rival's response, seeing through a rival's strategy, and adopting the best strategy in the cooperate-or-betray game of the Prisoner's Dilemma.

The authors then explore the art of making strategic moves, actions "...designed to alter the beliefs and actions of others in a direction favorable to yourself." We learn about unconditional moves as well as threats, promises, warnings and assurances. Succeeding chapters explain the value of making credible commitments, of sometimes being unpredictable, and of "playing chicken" with brinksmanship. We learn the relative strengths of cooperative and competitive strategies and how to choose between them. The final three strategy chapters explore the possible moves when adversaries are voting to make decisions and how to make the best use of bargaining positions and incentives.

There are numerous brief examples throughout the book. Each strategy chapter closes with a more elaborate case study to be analyzed using the chapter's principles. The final chapter is a collection of 23 fresh case studies that serve as a "comprehensive final exam" by drawing on strategies from all chapters. The authors achieve their goal of a readable, nontechnical introduction. They even lead us into some minimally-painful use of decision trees and contingency tables.

I recommend the book as a serious introduction to strategic thinking. Well, perhaps the occasional cartoon it includes disqualifies it as "serious." But its lessons prepare readers to act strategically in serious, real-life situations. Reading it is a good move.

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